Utilize what the internet has to offer

Internet works for property
Anyone who has used the internet will know that property is dependent on the internet. Estate agents (after a slow start) have realized that the internet is an enabler and has become an integral part of their marketing strategy. Internet enquiries now account for a greater percentage of enquiries than any other medium, including word of mouth and newspaper advertising. There are many obvious similarities between the property agents and auctioneers: they both work on mandates, they facilitate transactions and they market to the public on behalf of their clients. Auctioneers hold more property mandates than any group besides estate agents but the estate agents use internet marketing effectively while the auctioneers do not.

Consolidate content
Most auctioneers have websites. Some are good and others are bad, but they all expect a user to go from one site to the next looking for what they may need. Internet browsers don’t do this: they go to one or perhaps two sites. If you are not picked up in the first search you will always struggle to make the internet work as a marketing tool. An effective solution to this is to consolidate content on a portal. www.property24.com is a fantastic example of the power of consolidating content. Here agents load their content to the portal, and that content is marketed to potential buyers.

Syndicated Content
The portal mentioned above is a good example of the benefits of syndicated content. This is when a specialist portal lets other general portals use their content on their own website to increase traffic. The information on www.propertygenie.co.za provides all the content for www.property24.co.za. This relationship brings more traffic to view the ads and also improves search engine rankings. It is our intention to syndicate the auctioncenter.co.za content to other portals such as mining, property, farming, logistics/trucking portals as well as other general portals that have significant traffic. We do this in order to get the right buyers to your auctions.

International Exposure
The internet affords you international exposure. Many auctioneers may believe that this is not relevant to their business. I can guarantee that if you auction property, trucks, mining and industrial equipment or boats you will benefit from exposure in Africa and internationally. Auction center will provide a platform to do this effectively

Craig Ballantyne
Director
Tel: 021 465 6910 / 082 495 2710
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Neil Fourie
Client Liason / Accounts Admin
Tel: 021 465 6910
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Andre Fourie
Web Designer
Tel: 021 465 6910
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Richard Shuttleworth
Developer
Tel: 021 465 6910
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Office Details

Capacity Holdings
Tel: 021 465 6910
Fax: 021 461 2027
Physical Address : 4th Floor, 79 on Roeland, Roeland Street, Gardens, 8001
Postal Address : P.O. Box 51010, Waterfront, 8002